5 Tips on How to Grow Your Lash Business on Instagram
November 23, 20213 min read
We all love to spend a little time scrolling on social media, but if you want to learn how to get lash clients on Instagram you're going to need to know how the platform works. In this article, we’ll go over a few ways to grow your lash business on Insta without spending your hard-earned dollars on paid ads.
1. Post Consistently
Instagram's algorithm rewards consistency. It's easy to start off posting every single day for a week. But if you don't devote the same time to posting the following week, Instagram considers it inconsistent, and your account will be penalized. Decide realistically how often you'll be able to post and stick to it. For example, if you find that you have some free time on Wednesday mornings, plan to post every Wednesday at around the same time every week. Because growing your lash business and working on clients can get so busy, preparing content ahead of time helps you stick to a schedule.
2. Use Relevant Hashtags
It may seem a little cheesy or spammy to use a lot of hashtags, but they are an incredibly effective tool. Many people use hashtags within Instagram as a search engine instead of searching with Google. Taking advantage of this is how to get lash clients on Instagram. Make sure some of the hashtags you choose will help potential new customers find you by including your location. For example, #lashextensionsdallas or #russianlashesDFW. Be sure to use multiple variations for the most impact. For example, #lashesdallas #eyelashesdallas #eyelashextensionsdallas #lashtechdallas.
3. Engage Regularly
Instagram rewards engagement. Set aside a little time every day, even if it's just five minutes, to actively interact with other accounts on Instagram.
How To Grow Your Lash Business With Engagement
Follow and interact with potential eyelash extension clients.
Comment on the posts of local influencers and brands.
Reply to all comments on your existing posts.
Create content that others will want to save and share.
Doing this daily helps to grow your lash business by increasing followers.
4. Post Videos
Everyone loves videos, and the Instagram algorithm makes sure that they get more visibility than still photos. Experts will agree, posting videos of your work is how to get lash clients on Instagram by taking advantage of Instagram's preferences.
Creating Reels increases your account's visibility, so these quick, multi-clip videos are a great way to grow your lash business. Lash extension before-and-after videos and close-ups of the application process are just a couple of ideas that catch people's interest on the Explore page.
5. Track What Works
Once you have content posted, review the pictures and videos to determine which posts got the most likes and comments. You will likely see a trend that you can use when figuring out how to get lash clients on Instagram. Dig deeper to see if you can decipher what specific content is most valued by your followers. If before-and-after videos are getting the most interest, use analytics to learn more. Some examples of types of content to review:
Of course, you'll want to post a variety of content on your page, but it always helps to focus more on what does well!
It's not just what you are posting; it's when. Use your analytics to track when posts perform the best because different days and times of day are more popular than others. This is something to check regularly as the trends and times when people engage with Instagram constantly change.
Grow Your Lash Business With eslashes
Once you learn how to grow your lash business, it's time to get to work. Expanding your client base isn't just about how to get lash clients on Instagram — it's about providing amazing service and using quality professional products. From lash primer to under-eye pads and tape, we have all the eyelash application accessories you need to grow your lash business. Stock your shop with eslashes today!