How to Market Your Lash Business & Eyelash Extension Promotion Ideas
December 15, 20223 min read
You are ready to take on more paying client's, but maybe don’t quite know where to find them. You might be wondering, How do I get more lash client's or How do I promote my lash page or what are some eyelash extension promotion ideas. In this article we’ll be discussing ways you can market your business to gain more lash clients.
Create a website with an easy booking system
Before you get started with marketing and advertising, you’ll need a booking system in place. Set up a basic website with your policies, services and pricing. You don’t need to spend months preparing the website. Done is better than perfect, and you can upgrade the website as you go. Just make sure it’s easy to navigate and user-friendly.
Add valuable information in your bio like a link to your website, and the services you offer. Let clients know what to expect. You can even add “Accepting new clients” to your bio. Sharing your location will let potential customers know if your location is convenient to them. If you are working from home, you don’t have to share your home address publicly. Sharing the neighbourhood or quadrant you live in will give clients enough information to know if it’s convenient.
Create consistent content
The social media algorithms reward consistency. Create consistent content that your potential clients would like to see. Example: before and after videos of lash extensions. Set a schedule and stick to it. If you can create 1 reel a week, and post it on Wednesday, make sure to do it consistently.
Eyelash Extension Promotion Ideas
Start a referral program
Let your existing clients do the work for you! Offer clients a discount for every new customer they refer. Word of mouth is still the BEST marketing tool. People trust friends, family and co-workers recommendations far more than an ad they saw online.
Start a loyalty program
Offer clients a loyalty program with a reward system. For example: buy 6 fills get 1 free! This will keep your clients coming back to you as they look forward to earning points and receiving their reward.
Cross-referrals in the industry
Find a nail tech or hair stylist that you can work together with. Refer clients to them and they will refer clients to you. It’s a win-win situation! You can even print out brochures with a list of your services and pricing to put at their salon. Cross-referrals work on social media too! Recommend your hair stylist on your socials and ask them to do the same for you.
Use paid advertising
Start with a small budget, and use paid advertising like google ads to gain more clients. These ads will learn over time, so the more you tinker with them the better they get.
Building a lash clientele takes time. But if you are working at it every day, and offering exceptional service, you will grow your business in no time! Remember, big things are built one brick at a time.
Grow your eyelash extension business with eslashes
Once you learn how to market and promote your lash business, it's time to get to work. Providing amazing service and using quality professional products is essential. From using professional quality premade fans or lash adhesive. Stock your shop with eslashes professional products today and let us help you retain and grow your client base!